On New Year's Eve 2010 / 2011 the Rio de Janeiro Olympics Organizing Committee launched the official 2016 Summer Olympics emblem. They also released a short film to launch the emblem.
Take a few minutes to watch the film which was directed and beautifully shot by Andrucha Waddington, and produced by Rio’s world class Conspiração Films. The very compelling Rio de Janeiro Olympics emblem is both humanistic in nature and transformative in design. It evokes the cosmopolitan and athletic vibe of the "Cidade Maravilhosa".